I finally understand, As Natalie and I respond to questions about natural health products and promotions, I kept wondering what was driving the skyrocketing number of websites and FB sites making outrageous health claims.
  • * 5 Foods you must never eat
  • * 6 foods for a flat belly
  • * Cure your diabetes with Australian mugwort
  • * Asthma gone in 10 days
And of course a hundred pitches for detox and cleanse programs.
Then I figured it out. This morning, three people sent me a link they received from FB friends. The headline was “Clogged Arteries? Just One Glass Of This Juice Between Meals Can Solve Your Problem.” Above this outrageous claim was an artist’s drawing of clogged arteries, along with a list of all the bad things that can happen when your arteries are clogged.
Clicking on the link brought me to Healthy Food Secrets, where I was informed that drinking a concoction of ginger, tomato juice, lemon juice and a chili pepper will remove plaque from arteries. But before I could scroll down to see if they had ANY evidence for this pitch, an ad popped up with one of those crafty buttons in the upper right corner where the x (as in get rid of this) was almost too small to click. This was followed by another ad, and then a third.
Healthy Lifestyle Zone promotes a 10 day salt and oil massage that, according to their site, “will regenerate cartilage, muscle, bone tissue and improve blood circulation. It also stabilizes blood circulation in the cervical spine, has a positive result on eyesight and eliminates headaches. And all this is possible because this massage is improving the elimination of toxins from our system.” And while you are reading this dreck, you are bombarded with ads.
So you see, these sites that people unwittingly forward to their friends, are simply advertising gimmicks. They’ll say absolutely anything (without a shred of evidence) because they are not really health and wellness sites at all. Scheming marketers have simply identified a demographic (health conscious people) who like to share information, and created these sites to gather shares and clicks to attract advertising dollars. They’re fishing for gullible people. Don’t be one of them. Help stop webaloney!